02115cam a2200349 i 4500 1846770914 TxAuBib 20230627120000.0 110210s2010||||||||||||||||||||||||eng|u 2011280326 9780470876411 pbk. : alk. paper 0470876417 pbk. : alk. paper (OCoLC)648031756 SINPL SINPL BTCTA YDXCP TEF TXA CDX YBM VP@ KPLCP DEBSZ DLC TLC TLC rda TxAuBib rda Osterwalder, Alexander, Author. Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. Hoboken, NJ : Wiley. ©2010. 278 pages : illustrations (some colored) ; 19 x 24 cm. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references. 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 20230627. Business planning. New business enterprises. Strategic planning. Pigneur, Yves, Author. Clark, Tim, 1956-, Editor.